EFFORTS

In addition to manufacturing and sales of its core brands, such as the M-mark series and Leaf & Botanics, Matsuyama Yushi also operates the Hokuroku Sosui skincare brand, cultivates useful plants, manufactures raw materials for cosmetic products, operates GREENBOWL restaurant, and operates Yamanshin The business is multifaceted. Our business is all about “daily wellness,” which means health in mind and body and daily enrichment. We, as creators, are the starting point of our business, and it is fundamental that we, as creators, create better products that satisfy our customers’ daily lives and contribute to the daily wellness of not only our customers, but also the people involved in Matsuyama Yushi.

In particular, we are currently focusing on the Yamagami Fruit Tree Herb Garden. In developing this business, we have signed a comprehensive cooperation agreement with Sanakawauchi Village in Tokushima Prefecture. There are three meanings to this project. The first is the stable production of Yuzu and other Japanese citrus essential oils. The second is to produce and directly sell beverages and processed foods made from Japanese citrus. Thirdly, to develop new ways of cultivating and using the Japanese citrus to add value and to revitalize Tokushima’s mountains. As the symbol of the Yamagami Fruit Tree Herb Garden, we will respond to the demands of society while preserving the traditions and customs that should be preserved and addressing the issues of the natural and social environment through our business.